We appreciate your support and commitment to our cause, and we want to ensure that our logo is used appropriately and effectively to promote our mission. Please read and adhere to the following guidelines for using our logo in various contexts.
Logo Formats and Types
To maintain consistency and brand identity, we offer the following logo formats and types for usage:
1. Primary Logo
Our primary logo is the preferred and most recognisable version of our logo, and includes our strapline “Supporting SMS families for a positive future”. It should be used in most circumstances, especially for official communications and materials.
We have the following selection of formats and sizes, please choose the best format for the intended space. These logos can be used on white or pale-coloured backgrounds (below is a selection of logos for darker-coloured backgrounds).
2. Alternate Logo
The alternate logo is a simplified version of our primary logo and does not include our strapline. It can be used when space is limited or in situations where the full primary logo may not fit well.
3. Colour Variations
Our logo is available in full colour and monochrome versions. Please choose the appropriate version based on the background and context of your materials, if in doubt please contact Leeann Stevenson (Communications Manager) for guidance and clarification.
Variations with strapline
Variations without strapline
Monochrome variations
Permitted Uses of Our Logo
1. Fundraising and Awareness Events
You may use The SMS Foundation UK logo for any fundraising or awareness events and activities organised on behalf of, or for the benefit of, The SMS Foundation. These events should be aligned with our mission and values.
2. Promotional Materials
Our logo may be used on promotional materials such as flyers, posters, banners, and digital content to raise awareness and support for The SMS Foundation UK.
Prohibited Uses of Our Logo
1. Personal Fundraising Activities
Our logo may not be used for personal fundraising activities, such as setting up a GoFundMe campaign for individual use. We encourage individuals to support our cause through our official channels.
The SMS International Awareness ribbon can be used for personal campaigns and individual use.
2. Sale of Merchandise
The use of our logo on merchandise (e.g., T-shirts, mugs, etc.) for sale is not allowed without prior consent from The SMS Foundation UK. Please contact us to discuss any potential merchandising opportunities.
3. Personal Campaigns and Surveys
Our logo may not be used for personal campaigns, surveys, or any other activities unless prior consent has been granted by The SMS Foundation UK. We evaluate such requests on a case-by-case basis.
Additional Suggestions for Usage
We appreciate your creativity and enthusiasm for supporting our charity. Here are some additional suggestions for using our logo effectively, we have developed the following media and can provide artwork, please contact us for more information:
- Social Media: Share your events and activities on social media platforms using our logo to reach a broader audience. Don’t forget to tag us so we can support and amplify your efforts.
- Collaborations: Consider collaborating with other individuals or organisations that share our mission. Co-branding opportunities can strengthen our collective impact.
- Volunteer Initiatives: Encourage volunteers to wear clothing or accessories featuring our logo during volunteer events or initiatives. This can help raise awareness in the community.
- Donor Recognition: Recognise and appreciate donors by featuring our logo on thank-you cards, certificates, or plaques for their contributions.
- Educational Materials: Develop educational materials that use our logo to inform the public about the specific challenges faced by individuals with SMS and how The SMS Foundation UK is making a difference.
Remember that maintaining the integrity of our logo is crucial to building trust and recognition in the community. If you have any questions or need further assistance regarding logo usage or any other related matters, please Leeann Stevenson (Communications Manager) at leeann@smith-magenis.co.uk.
Thank you for your dedication to our mission, and we look forward to seeing the positive impact of your efforts in supporting individuals with SMS.